Dambuster Deicers are the brainchild of regional businessman and roofing professional, Ray Nocella. These patented deicer products were created with one purpose in mind: to stop winter ice from forming on roofs and causing expensive water damage to homes and commercial buildings. Their innate simplicity, easy of installation and effectiveness was a great foundation upon which to build a wide variety of online and offline marketing vehicles geared to drive direct sales and generate high levels of supplier/distributor interest.
Bringing a new product to market can be a serious challenge. All successful product launches are a sustained, collective effort. An enthusiastic entrepreneur must allow his or her vision to be shaped into a sellable product and/or brand by dedicated professionals working in several areas: marketing, design, development, copywriting, business and public relations. This product launch was fueled by four agency-level, independent professionals. Joanne Hoffman of Hoffman Studio provided creative direction, marketing strategy, brand identity and collateral design. Michael D’Antonio of Micheal D Marketing & Communications provided account management and marketing research. I provided strategic planning, Web design and development, pre- and post-launch search engine optimization, direct email marketing services and Web hosting. Copywriting was executed as a collaborative process with important final polishing offered by veteran Philadelphia wordsmith Mark Ellis.
Download the Dambuster Deicer Product Sheet (PDF, 252 K) for information on their current product offering.
Services Provided:
- Strategic Consulting
- Website Design
- Web Development (valid XHTML/CSS and PHP)
- Direct Email Marketing
- Search Engine Optimization
- Copywriting for Search Engine Optimization
- Copyediting
- Web Hosting
