Search Engine Marketing


Search Advertising and Pay-Per-Click

So, you just launched a new site, or have an old one that is under-performing. You can greatly benefit from a wide variety of online marketing efforts specially geared to yield site traffic and convert your new visitors into customers. While all site promotion begins with a well-designed, well-built website and compelling messaging, that is merely the beginning. Successful sites are supported by online and offline marketing such as search engine optimization, pay-per-click text ad placement, email marketing, social media marketing, and traditional media advertising.

If you have a new website, or even an established one, you can benefit from a simple consultation. This FREE service is included in all website design, redesign and site marketing packages.

Search Engine Marketing
Search Advertising and Pay-Per-Click

The Benefits of Online Advertising

Immediate Listing

You do not have to wait for months to obtain high quality text advertising in the major search engines.


You only pay if a visitor clicks through to your site—if your ad appears in a search and is read by a search engine visitor, you pay nothing until they click and reach your site.

Highly Targeted

Expert selection of appropriate geographic and industry keywords assures that your ads only appear to the appropriate visitors. You can select to appear in highly targeted searches results. Ads can also be geographically targeted so you may enhance you local advertising and without paying for clicks from visitors that do not benefit your business.

Motivated Visitors

Search engine visitors are consistently among the most motivated visitors. This leads to more qualified leads for your business and great conversion rates.

Taming Complexity

Managing your campaigns to maximize success and minimize headaches.

Search Engine Marketing Process

Your Ad Campaign: What to Expect

Included in your pay-per-click campaign:

1. Keyword research and selection

2. Review of your competition

3. Ad Campaign strategy

4. Estimated average cost per click

5. Ad copy

6. Landing page development

7. Ad performance monitoring

8. Monthly reporting

9. Plus any optional services you may need to be successful as possible

Contact Vance

I have over fifteen years experience in designing, developing and marketing websites for a wide variety of clients.

Let me know how I may help you.

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Website Design Portfolio

Interested in sites I have produced? Just follow the link below.