Email Marketing

Q: How much does email marketing cost?

It depends on the scope.A single one-off campaign — designed, coded, written, tested, and sent — typically runs $100-$500. Ongoing monthly email marketing, which includes strategy, design, copywriting, list management, and reporting, starts at $150/month depending largely on send frequency and list size. Platform fees (Mailchimp, Constant Contact, etc.) are separate and paid directly by you to the provider in most cases. Request a quote for a specific estimate.

STRATEGY, DESIGN, COPYWRITING AND CAMPAIGN MANAGEMENT

Email Marketing Solutions

Email is still the most effective marketing channel for small businesses—and it’s even not close. A well-run email program builds relationships with people who already know you, your brand, and your value. It drives repeat business, and gives you a direct line to your audience that no algorithm can take away. This is your earned audience and reaching them is cost effective.

I handle the entire process: strategy, list management, design, copywriting, sending, and reporting.

Let’s talk about how email marketing can become an key revenue generator for your business.

Email Campaigns Created

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Emails Sent to Subscribers

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Who I Help

I work with small businesses, nonprofits, organizations, societies, and professional practices that want to stay in front of their customers between visits, purchases, or events. Most of my email marketing clients fall into one of a few categories:

Businesses with a Customer List You’re Not Using

You’ve been collecting email addresses for years, from your website, every customer inquiry and sale, your POS system, even your sign-up sheet at events. Yet you’ve never sent a campaign. I’ll help you get started without overwhelming your subscribers or your schedule.

Organizations Running Events or Seasonal Promotions

You need to announce something specific, a fundraiser, a new promotion, a product launch, a sale — and you want it to look professional and land in inboxes, not spam folders.

Clients Who Already Have Email Marketing but Want Better Results

Open rates are low, new subs are flat, unsubscribes are climbing, or you’re just not sure if what you’re doing is working as well as it could. I’ll audit what you have and fix what’s not performing.

If you’re not sure whether email marketing makes sense for your business, let’s have a conversation. There’s no cost for an initial discussion, and I’ll be straightforward about whether it’s the right investment for you.

Email Marketing Services

Expert design, coding and fulfillment services for all types of email marketing.

Email marketing strategy & planning
Email campaign development
Email list development and sourcing
HTML email design
HTML email development

Copywriting
Deliverability testing
Email fulfillment
Campaign tracking

Email Strategy & Planning

Before designing anything, I’ll sort out what you’re trying to accomplish. Are you nurturing leads? Driving event registrations? Bringing back lapsed customers? Announcing new products? The strategy shapes everything that follows, from the send frequency to the content, the calls to action, and how success will be measured.

Email Design & Development

I design and code responsive HTML emails that look right across every major email client—Gmail, Outlook, Apple Mail, Yahoo, on mobile or desktop. Platform specific email templates can be built and tested for use in native drag-and-drop template builders, so your emails render correctly wherever someone opens them.

Email Copywriting

Good email copy is short and snappy, clear and compeling.

I write subject lines, preview text, body copy, and calls to action. If you prefer to provide your own content, I’ll edit and format it for each email campaign. Either way, every email goes out with copy that sounds like you and your brand, not a marketing robot.

List Management & Growth

Your list is the foundation of your email marketing program. I help with list hygiene (removing bounces, duplicates, and unengaged subscribers), segmentation (so you’re sending the right message to the right people at the right time), and growth strategies, such as — sign-up forms on your website and other platforms, opt-in incentives, and integration with your CRM or other systems.

Email Campaign Tracking

I handle the technical side of tracking and deliverability—setting up SPF, DKIM, and DMARC authentication records, managing send reputation, and testing deliverability of new templates and before every campaign. This is the work that keeps your emails out of spam folders. If your current campaigns are landing in junk mail, this is usually where your problem lives.

Reporting & Optimization

After every send, I provide a clear report covering delivery rates, opens, clicks, bounces, and unsubscribes. More importantly, I tell you what the numbers mean and what to do differently next time. Over time, we use this data to refine your subject lines, send times, content, and segmentation.

Start your successful email marketing campaign today

Frequently Asked Email Marketing Questions

Click on a question to receive the answer!

What email platform do you use (or should I use)?

I’ve worked with most major platforms (Mailchimp, Campaign Monitor, Brevo/SendInBlue, Constant Contact, etc.), but I’m not locked into any one platform. If you’re already using a platform and it’s working for you, I’ll work with it unless it doesn’t include key features you need to succeed, in which case I will help you migrate if needed.

If you’re starting fresh, I’ll recommend a couple options based on your list size, your budget, and the features you actually need.

How much does email marketing cost?

It depends on the scope.

A single one-off campaign — designed, coded, written, tested, and sent — typically runs $100-$500. Ongoing monthly email marketing, which includes strategy, design, copywriting, list management, and reporting, starts at $150/month depending largely on send frequency and list size. Platform fees (Mailchimp, Constant Contact, etc.) are separate and paid directly by you to the provider in most cases. Request a quote for a specific estimate.

Can you help if my emails are going to spam?

Yes, and this is one of the most common problems I see. Usually the issue is technical. Your sending domain may have missing or misconfigured SPF, DKIM, or DMARC authentication records, a damaged sender reputation, or a list that hasn’t been cleaned in years.

I’ll audit your sending infrastructure, fix the authentication setup, clean your list, and test deliverability before we send campaigns through.

If the problem is content-related, for example, too many spam trigger words, poor formatting, or a bad text-to-image ratio — I’ll address that in the email design and copy.

Do I need to provide the content, or do you write it?

Either way works. I can handle the entire email from strategy to copy to design, or I can work with content you provide and turn it into a polished, well-designed email.

Most clients land somewhere in between: they give me the key details and talking points, and I shape it into email copy that sounds like them. If you need more extensive writing, I can also offer copywriting services as a standalone engagement.

I don't have an email list yet. Can you help me build one?

Yes. I’ll set up sign-up forms on your website, configure them to feed into your email platform, and help you create an opt-in incentive if appropriate, such as a discount code, a free download, or access to exclusive content.

You may already have the makings of a starter list. If you have customer data in a CRM, POS system, contact database or spreadsheet that you have permission to use, I’ll clean it up and import it.

The important thing is that we build your list the right way—no purchased lists, no scraped email addresses, and full compliance with CAN-SPAM and your platform’s terms of service.

How do you measure whether email marketing is working?

The standard metrics: delivery rate, open rate, click-through rate, bounce rate, unsubscribes, give us a baseline, but they’re not the whole picture. Apple’s Mail Privacy Protection has made open rates less reliable than they used to be (I wrote about this in detail on the blog).

I put more weight on click-through rates, website traffic from email, what the reader does on your website, and, most importantly, whether the emails are producing the business outcome you care about: reservations, donations, purchases, inquiries, event registrations.

After every campaign, I send a report that covers the numbers and explains what they mean in plain language.

Can you set up automated email sequences?

Yes, for example, welcome sequences for new subscribers, abandoned cart recovery for eCommerce, post-purchase follow-ups, re-engagement campaigns for inactive subscribers.

I set these up and let them run. Automations are some of the highest-ROI work in email marketing because 1) they run without ongoing effort once they’re configured and optimized, and 2) they focus on making your current email flow even more effective.

I’ll design and write the emails, set up the triggers and timing, and monitor performance so they keep working.

Ready to Start?

Whether you need a single campaign or an ongoing email program, I’d like to hear what you’re working on and if you’ve run into hurdles.

The initial conversation is free, and I’ll give you an honest assessment of whether email marketing is the right move for your business.

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