Marketing Today
Simply having a Website is no guarantee that potential customers and readers will find it. While all site promotion begins with a well designed and developed Web site containing compelling marketing-driven copy, that is merely the beginning. All successful sites are supported by online and offline marketing efforts geared to drive traffic, generate qualified leads, and entice visitors to act. These may include search engine optimization, pay-per-click text ad placement, direct email marketing, banner ad campaigns, social media marketing, and support through traditional advertising and print media.
