Expert copywriting is a benefit to any business communication, whether it be a website, brochure, sell sheet or advertisement. Copy must grab the reader’s attention, take hold of it, and motivate them to take action. Read further.
However, writing for the Web is separate challenge from writing for print. Readers browse a Web page in a non-linear fashion. They skim headings, follow links, and skip around in order to quickly find the information they need. They do not want to spend lengthy periods sifting through large quantities of material. Online readers are impatient. Your visitors want information quickly, regardless of where they start. They want clear visual and written cues that lead them to important information of interest. Meeting these needs can be a challenge for any copywriter, expert or not.