Search Engine Optimization
Client: “If we build it, they will come, right?”
Me: “—Yeah, not so much.”
Simply having a website is no guarantee that potential clients and customers will find it. While all site promotion begins with a well-designed, well-developed website containing compelling marketing-driven copy, that is merely the beginning. Successful sites are supported by online and offline marketing efforts geared to drive traffic, entice visitors to act, and generate qualified leads. These may include search engine optimization, pay-per-click (PPC) text ad placement, email marketing, link building, online social marketing (viral word-of-mouth), and traditional print media or advertising.
