Search Engine Optimization


Search Engine Optimization

Client: “If we build it, they will come, right?”

Me: “—Yeah, not so much.”

Simply having a website is no guarantee that potential clients and customers will find it. While all site promotion begins with a well-designed, well-developed website containing compelling marketing-driven copy, that is merely the beginning. Successful sites are supported by online and offline marketing efforts geared to drive traffic, entice visitors to act, and generate qualified leads. These may include search engine optimization, pay-per-click (PPC) text ad placement, email marketing, link building, online social marketing (viral word-of-mouth), and traditional print media or advertising.

Search Engine Optimization

Drive Search Traffic to Your Site

Search Engine Optimization Services

Search Engine Optimization (SEO) focuses on your site’s “organic” or “natural” search engine placement—that is, how well your site ranks for specific searches related to your products, services, business or organization.

Although SEO once focused on specific tricks, tactics and “hacks” to improve rankings by any means necessary, it has evolved into a more comprehensive discipline by integrating aspects of content marketing, inbound marketing, social media, linkbuilding outreach and more.

Just a few services that contribute to search optimization today:

  • Strategic consulting / SEO campaign planning
  • Website SEO audits
  • Competitive SEO analysis
  • Keyword analysis
  • Local search engine optimization
  • Content strategy and development
  • Copywriting for search engine optimization
  • Optimized content creation
  • Search position tracking and reporting
  • Inbound link building via outreach and relationship development
  • Business citation management
  • Reputation management
  • Social media marketing

Contact Vance

I have twenty years experience in designing, developing and marketing websites for a wide variety of clients.

Let me know how I may help you.

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