Mid-sized companies and larger corporations often find it necessary to revisit and tune their branding, identity, and messaging—not only to better appeal to customers and clients, but to increase their recognizability, fuel customer loyality, and inspire employee identification. This was no less the case for FreedomPay, the Newtown Square, PA based provider of cashless payment management systems and processing solutions.
To tackle this project, I teamed up once again with the very talented John and Amy Saal, the creative pair known as UNTUCK design. The result was a soup-to-nuts reworking of FreedomPay’s corporate identity, marketing collateral and corporate website.
- Project management
- Information architecture
- Web development (XHTML & CSS)