Online Marketing
« Previous EntriesStephanie Churchill Website Launch
Thursday, July 2nd, 2009Stephanie Churchill is a talented yoga instructor and massage therapist based in Philadelphia, PA. It has been a pleasure to work with her on several projects including her Totally Zen health and yoga blog and e-commerce store.
Stephanie wanted her personal site to reflect the simplicity of her yoga practice and spiritual outlook. We [...]
Center City SIPS Banner Ad Campaign 2009
Friday, May 22nd, 2009Given the weather today I can almost believe it’s summer—and once again Center City District is planning their SIPS Happy Hour events. From June 3rd through August 26th, 2009 participating bars and restaurants throughout Center City, Philadelphia will be offering summer drink and food specials.
Every summer the Center City District promotes these events through [...]
Nocella Roofing Website Launch
Monday, December 15th, 2008Have you seen the average small business website? If so, then you know the horrible state they are usually in—poor design, broken links, missing information, bad HTML, no search visibility and little traffic to speak of. Well, as a independent business person myself, I’ve made it a point to seek out projects that [...]
AroundMainLine.com Prelaunch
Tuesday, August 19th, 2008Typically, I don’t mention work-in-process on this site, but this one time I am making an exception. Recently, I’ve been asked by the publisher of aroundmainline.com, to spearhead design and production on their new site—an online magazine dedicated to the Philadelphia Main Line area and surrounding region. Aroundmainline.com will offer interesting feature articles, [...]
Center City District Sips Happy Hour Banner Ads
Monday, May 26th, 2008It’s almost Summer again! The Center City District is organizing a series of Sips Happy Hours June through August for thirsty downtown Philadelphians—great happy hour deals at participating bars and restaurants throughout Center City.
Center City District markets these events through regional publications and websites, such as Philly.com, Philly2Nite, Philadelphia Weekly and WISQ. This set [...]
Email Marketing for Small Business (Part 1 of 3) – The Do’s and Don’ts
Thursday, April 24th, 2008Year after year it has become increasingly difficult for marketers to reach their audience using email. On a typical day some of my older email accounts may receive over 200 spam email messages. Even emails with a compelling, well-crafted subject line are destined to become just another unread annoyance. Nevertheless, email marketing remains inexpensive, [...]
Prime Image – Repositioning a Product Line
Thursday, April 17th, 2008For over 20 years Prime Image has engineered and manufactured professional electronics for the broadcast industry. Their gear is used by the majors, including ABC, CBS, CNN, FOX and NBC. Prime Image has a superior product line, but wanted our assistance to position it clearly in a unified voice.
We started with their most public marketing [...]
Center City District Gallery Night Banner Ads
Monday, March 24th, 2008Center City District organizes great events in Center City, Philadelphia. This time it’s the April Gallery Night. Spend the evening of Friday, April 18th exploring Center City District’s galleries with special exhibitions and complimentary cocktail receptions from 5-8:30 pm. It’s a wonderful opportunity to see Philadelphia culture in action.
I was happy to support Center [...]
Dambuster Deicers – Innovative Roof Deicer Products
Friday, February 22nd, 2008Dambuster Deicers are the brainchild of regional businessman and roofing professional, Ray Nocella. These patented deicer products were created with one purpose in mind: to stop winter ice from forming on roofs and causing expensive water damage to homes and commercial buildings. Their innate simplicity, easy of installation and effectiveness was a great foundation upon [...]
Center City District Restaurant Week 2008 Banner Ads
Sunday, January 27th, 2008For many years Center City District has organized the Center City District Restaurant Week event where participating Center City restaurants offer a “price fixed” multiple course meals to their patrons. It is a great chance to try out those new restaurants you’ve been thinking about. I usually get to a couple every Restaurant Week.
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