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StyleMatters Website Launch

Wednesday, May 12th, 2010

StyleMatters is a Philadelphia-based entity delivering a full suite of professional writing, editing, marketing, website development, graphic design, video and strategic communications services. Lead by Suzanne and Robert Murray, StyleMatters has completed an impressive number of developmental editing projects for clients at home and abroad. Additionally, the organization provides a wide variety of writing and […]

Ethreations eCommerce Store Launch

Tuesday, March 16th, 2010

Ethreations is a new online storefront dedicated to becoming your online resource for refined, artisanal paper media products. Their first product is a line of hand-made CD/DVD media holders—perfect for professional wedding and family photographers, or anyone wanting to simply jazz up a gift for a friend or loved one. Personally, I am rather fond […]

Stephanie Churchill Website Launch

Thursday, July 2nd, 2009

Stephanie Churchill is a talented yoga instructor and massage therapist based in Philadelphia, PA. It has been a pleasure to work with her on several projects including her Totally Zen health and yoga blog and e-commerce store. Stephanie wanted her personal site to reflect the simplicity of her yoga practice and spiritual outlook. We settled […]

Center City SIPS Banner Ad Campaign 2009

Friday, May 22nd, 2009

Given the weather today I can almost believe it’s summer—and once again Center City District is planning their SIPS Happy Hour events. From June 3rd through August 26th, 2009 participating bars and restaurants throughout Center City, Philadelphia will be offering summer drink and food specials. Every summer the Center City District promotes these events through […]

Nocella Roofing Website Launch

Monday, December 15th, 2008

Have you seen the average small business website? If so, then you know the horrible state they are usually in—poor design, broken links, missing information, bad HTML, no search visibility and little traffic to speak of. Well, as a independent business person myself, I’ve made it a point to seek out projects that directly benefit […] Prelaunch

Tuesday, August 19th, 2008

Typically, I don’t mention work-in-process on this site, but this one time I am making an exception. Recently, I’ve been asked by the publisher of, to spearhead design and production on their new site—an online magazine dedicated to the Philadelphia Main Line area and surrounding region. will offer interesting feature articles, reporting and […]

Center City District Sips Happy Hour Banner Ads

Monday, May 26th, 2008

It’s almost Summer again! The Center City District is organizing a series of Sips Happy Hours June through August for thirsty downtown Philadelphians—great happy hour deals at participating bars and restaurants throughout Center City. Center City District markets these events through regional publications and websites, such as, Philly2Nite, Philadelphia Weekly and WISQ. This set […]

Email Marketing for Small Business (Part 1 of 3) – The Do’s and Don’ts

Thursday, April 24th, 2008

Year after year it has become increasingly difficult for marketers to reach their audience using email. On a typical day some of my older email accounts may receive over 200 spam email messages. Even emails with a compelling, well-crafted subject line are destined to become just another unread annoyance. Nevertheless, email marketing remains inexpensive, and, […]

Prime Image – Repositioning a Product Line

Thursday, April 17th, 2008

For over 20 years Prime Image has engineered and manufactured professional electronics for the broadcast industry. Their gear is used by the majors, including ABC, CBS, CNN, FOX and NBC. Prime Image has a superior product line, but wanted our assistance to position it clearly in a unified voice. We started with their most public […]

Center City District Gallery Night Banner Ads

Monday, March 24th, 2008

Center City District organizes great events in Center City, Philadelphia. This time it’s the April Gallery Night. Spend the evening of Friday, April 18th exploring Center City District’s galleries with special exhibitions and complimentary cocktail receptions from 5-8:30 pm. It’s a wonderful opportunity to see Philadelphia culture in action. I was happy to support Center […]

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