Online Marketing
Center City District Sips Happy Hour Banner Ads
Monday, May 26th, 2008It’s almost Summer again! The Center City District is organizing a series of Sips Happy Hours June through August for thirsty downtown Philadelphians—great happy hour deals at participating bars and restaurants throughout Center City.
Center City District markets these events through regional publications and websites, such as Philly.com, Philly2Nite, Philadelphia Weekly and WISQ. This set […]
Email Marketing for Small Business (Part 1 of 3) - The Do’s and Don’ts
Thursday, April 24th, 2008Year after year it has become increasingly difficult for marketers to reach their audience using email. On a typical day some of my older email accounts may receive over 200 spam email messages. Even emails with a compelling, well-crafted subject line are destined to become just another unread annoyance. Nevertheless, email marketing remains inexpensive, […]
Prime Image - Repositioning a Product Line
Thursday, April 17th, 2008For over 20 years Prime Image has engineered and manufactured professional electronics for the broadcast industry. Their gear is used by the majors, including ABC, CBS, CNN, FOX and NBC. Prime Image has a superior product line, but wanted our assistance to position it clearly in a unified voice.
We started with their most public marketing […]
Center City District Gallery Night Banner Ads
Monday, March 24th, 2008Center City District organizes great events in Center City, Philadelphia. This time it’s the April Gallery Night. Spend the evening of Friday, April 18th exploring Center City District’s galleries with special exhibitions and complimentary cocktail receptions from 5-8:30 pm. It’s a wonderful opportunity to see Philadelphia culture in action.
I was happy to support Center […]
Dambuster Deicers - Innovative Roof Deicer Products
Friday, February 22nd, 2008Dambuster Deicers are the brainchild of regional businessman and roofing professional, Ray Nocella. These patented deicer products were created with one purpose in mind: to stop winter ice from forming on roofs and causing expensive water damage to homes and commercial buildings. Their innate simplicity, easy of installation and effectiveness was a great foundation upon […]
Center City District Restaurant Week 2008 Banner Ads
Sunday, January 27th, 2008For many years Center City District has organized the Center City District Restaurant Week event where participating Center City restaurants offer a “price fixed” multiple course meals to their patrons. It is a great chance to try out those new restaurants you’ve been thinking about. I usually get to a couple every Restaurant Week.
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Happy Holidays and Season’s Greetings
Monday, December 24th, 2007Over the Holiday break I had some free time and decided to create a Holiday e-card to send to friends, clients and colleagues.
Sending out the email allowed me an opportunity to test Campaign Monitor’s HTML email validation tools. Later on I’ll be bloging my in depth review comparing the email testing and validation tools offered […]
Fertility and Gynecology Associates - Reproductive Success in a Nurturing Environment
Wednesday, December 12th, 2007Recently Fertility and Gynecology Associates approached me to redesign and relaunch their Web site. Located at the Pennsylvania Hospital (with a satellite office in Willow Grove, PA), physicians Leonore Huppert, M.D. and Maria Pia Platia, M.D. provide advanced reproductive and fertility care.In completing this project, I provided project management, Web design, front-end Web development, copy […]
Donnelly Creative Services - A Business Built from the Client Up
Thursday, November 15th, 2007This Fall Michael and Tom Donnelly, co-founders of Donnelly Creative Services, asked me to help them redevelop and expand their online presence. They could have managed it themselves, but since we’ve been collaborating on Web design and development projects for the better part of a year now, it seemed the natural thing to do. Michael […]