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Email Marketing

Email Marketing for Small Business (Part 1 of 3) – The Do’s and Don’ts

Thursday, April 24th, 2008

Year after year it has become increasingly difficult for marketers to reach their audience using email. On a typical day some of my older email accounts may receive over 200 spam email messages. Even emails with a compelling, well-crafted subject line are destined to become just another unread annoyance. Nevertheless, email marketing remains inexpensive, and, […]

Happy Holidays and Season’s Greetings

Monday, December 24th, 2007

Over the Holiday break I had some free time and decided to create a Holiday e-card to send to friends, clients and colleagues. Sending out the email allowed me an opportunity to test Campaign Monitor’s HTML email validation tools. Later on I’ll be bloging my in depth review comparing the email testing and validation tools […]