Glossary

Defining the Jargon in Accessibility, Web Design, Web Development and Marketing

So What Does It All Mean?

This glossary brings together terminology from four interconnected disciplines: accessibility, web design, web development and marketing. Each section provides straightforward explanations written for the public, practitioners, clients, and anyone looking to better understand the language professionals use.

Accessibility Definitions

This section covers the vocabulary of digital accessibility—from compliance standards like WCAG to assistive technologies and inclusive design principles. Just remember, these concepts apply to online accessibility, not ADA compliance requirements for buildings etc.

Web Design Glossary

This section explains the concepts behind effective web design—visual principles, design patterns, front-end techniques, and front-end production.

Web Development Terms

This section defines the technical language behind how websites function—programming concepts, infrastructure components, frameworks, and the tools developers use daily.

Marketing Jargon Explained

This section defines the, sometimes rather vague, language of digital marketing—analytics metrics, campaign terminology, conversion concepts, and strategic frameworks.