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Prime Image – Repositioning a Product Line

By Vance Bell | April 17, 2008

For over 20 years Prime Image has engineered and manufactured professional electronics for the broadcast industry. Their gear is used by the majors, including ABC, CBS, CNN, FOX and NBC. Prime Image has a superior product line, but wanted our assistance to position it clearly in a unified voice.

We started with their most public marketing effort—their Web presence—reworking it strongly to reflect their proper market position. Marketing messages, product descriptions, were strategized and developed or rewritten on deadline.

The site launched on time and ready for a major tradeshow!

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