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FreedomPay Website Launch

By Vance Bell | November 10, 2008 | commentLeave a Comment »

Mid-sized companies and larger corporations often find it necessary to revisit and tune their branding, identity, and messaging—not only to better appeal to customers and clients, but to increase their recognizability, fuel customer loyality, and inspire employee identification. This was no less the case for FreedomPay, the Newtown Square, PA based provider of cashless payment management systems and processing solutions.

To tackle this project, I teamed up once again with the very talented John and Amy Saal, the creative pair known as UNTUCK design. The result was a soup-to-nuts reworking of FreedomPay’s corporate identity, marketing collateral and corporate website.

Services Provided:

  • Project management
  • Information architecture
  • Web development (XHTML & CSS)

View the FreedomPay.com Website

 

Totally Zen eCommerce Store Launches

By Vance Bell | November 1, 2008 | commentLeave a Comment »

Many aspiring retailers are stunned by the cost of developing a new online store. Typically, building a quality, e-commerce website requires a small team a web designer, content provider and web developer—and their collective fees can be high. Confronted with this reality, many turn to supposedly inexpensive solutions—such as grafting unattractive PayPal payment buttons onto their current site, or hiring a developer to implement a random shopping cart. Unfortunately, neither of these methods make for a very enticing online store. So, while they may appear as inexpensive solutions, the long-term cost is loss of sales and a permanently damaged bottom line. Fortunately, the situation has changed over the last few years. Now you don’t have to be a big budget, brick-and-mortar retailer to sell online successfully.

So when Stephanie Churchill of Totally Zen sought a sensible method to sell her products online, we met, discussed the project in detail and decided on the Shopify e-commerce platform. Shopify provides a hosted e-commerce storefront that is powerful, flexible and search engine friendly. Shopify’s sophisticated administration tools let you organize your products, customize your storefront, accept credit card payments, track and respond to orders, and even more.

Compared with other e-commerce platforms, Shopify is easy to set up, skin with a highly compelling design, load with your products, and works with variety of credit card transaction processors.

Services Provided:

  • Strategic consulting
  • Project management
  • Information architecture
  • Web design
  • Shopify theme development
  • Web development
  • Banner ad design

MakeRealChange.org Website Launch

By Vance Bell | October 17, 2008 | commentLeave a Comment »

MakeRealChange.org - Real Change Starts with Your ContributionPhiladelphia’s Center City District has been working to enhance the attractiveness, liveliness, safety and beauty of the downtown area for many years. If you are from the area, you probably have attended Restaurant Week, received the (IN) Center City eNewsletter, or met a uniformed CCD street community service representatives.

This fall the Center City District announced a new “Real Change” campaign designed to ensure that spare change will provide real change for people in Philadelphia who are homeless. On October 22nd, CCD, in partnership with the City of Philadelphia and major service providers, announced the campaign to encourage Philadelphians to give to eight area organizations that provide real help to those in need.

I encourage you to consider giving your spare change at any of the downtown Real Change displays, or consider donating directly to one of the affiliated non-profit organizations found on MakeRealChange.org.

So remember this holiday season: Real change starts with your efforts, so please make a contribution today.

MakeRealChange.org - Real Changes Starts with Your Contribution

Services Provided:

  • Web design
  • Web development (CSS & XHTML)

View the MakeRealChange Website

 

AroundMainLine.com Website Launch

By Vance Bell | September 30, 2008 | comment1 Comment »

AroundMainLine.com - The Region's First Online Main Line Magazine



Launch day…it’s a recurring theme around here. But today is rather special, it’s the launch of AroundMainLine.com, the Philadelphia region’s first online magazine covering the Main Line, western suburbs and surrounding region. AroundMainLine.com offers readers great articles and features covering dining, going out, travel, fashion, shopping, people, local buzz and more. The e-magazine also offers regional businesses a great opportunity to tap into the elusive Main Line readership. While there are a few traditional, limited reach, print publications serving the western suburbs, this will be the first to effectively tap into a broader, and in many cases younger, audience. It will be exciting to participate in, and help drive, its growth.

Also, don’t forget, AroundMainLine.com is planning great launch party at Blush Restaurant and Bar in Bryn Mawr on October 16th. Want to come? Visit AroundMainLine.com and sign up to receive your invitation. AroundMainLine.com will be hosting more special events in the future, so keep an eye out.

AroundMainLine.com - The Region's First Online Main Line Magazine

Services Provided:

  • Strategic consulting
  • Project management
  • Information architecture
  • Web design
  • Web development
  • Web hosting
  • Email marketing
  • Search engine optimization (SEO)
  • Banner ad design

 

Women Against Violence – iPledge

By Vance Bell | September 17, 2008 | comment1 Comment »

iPledge - Woman Against Abuse“I Pledge Not to Raise My Hand in Violence”

Women Against Abuse approached John and Amy Saal of UNTUCK Design to create a new domestic violence public awareness campaign. The wonderful result was iPledge—a campaign supporting a citywide anti-violence movement which calls on ordinary Philadelphians to help end violence at home and in the community. Recognizing that unhealthy relationships at home not only destroy families, but compromise the health of our entire city, the effort is committed to raising awareness of domestic violence and all its consequences while making our neighborhoods safer. John Saal was kind enough to ask me to assist in the development of the campaign’s new website.

Your help is needed in many ways. Now is the time to act! You can contribute, volunteer, donate comfort items and amenities for victims and their children, attend workshops or even join the WAA staff and make a tangible difference in the lives of domestic violence victims and their children. You can also be a key voice in halting legislation that is currently threatening the lifeline of many local agencies.

So take action against violence at home and in the community. Join the effort to eliminate domestic abuse and violence in our community. Make your pledge today and be sure support Woman Against Abuse on Facebook, or Digg.

If you are in an abusive relationship, call the Philadelphia Domestic Violence Hotline at 1-866-SAFE-014 to speak to a crisis counselor.

Women Against Abuse - iPledge

Services Provided:

  • Web development (XHTML and CSS)
  • PHP development

AroundMainLine.com Prelaunch

By Vance Bell | August 19, 2008 | commentLeave a Comment »

AroundMainLine.com - The Region's First Online Main Line Magazine


Typically, I don’t mention work-in-process on this site, but this one time I am making an exception. Recently, I’ve been asked by the publisher of aroundmainline.com, to spearhead design and production on their new site—an online magazine dedicated to the Philadelphia Main Line area and surrounding region. Aroundmainline.com will offer interesting feature articles, reporting and resources highlighting Main Line businesses, events and people in a fresh, fun, quirky and visually stimulating manner, while reaching an important niche audience that has long been ignored by other regional publications.

Look for upcoming aroundmainline.com launch information throughout September. Early visitors can sign up on the placeholder site below for an invitation to a special Fall Around Main Line launch party.

AroundMainLine.com - The Region's First Online Main Line Magazine

Services Provided:

  • Strategic consulting
  • Project management
  • Information architecture
  • Web design
  • Web development
  • Web hosting
  • Email marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)

BONGO Agency Website Launch

By Vance Bell | July 28, 2008 | commentLeave a Comment »

BONGO Agency - Advertising, Marketing, Interactive and Public RelationsThere’s a brand new beat in town and its name is BONGO.

BONGO is a hip, new agency founded by three experienced ad men—Frank Tolkacz, Michael D’Antonio and David Thompson. Moving away from the concept of a small agency as a glorified design house providing production services, BONGO’s mission is to offer big agency expertise in brand development, advertising, public relations, interactive and marketing—while emphasizing agility, flexibility, and, above all, detailed attention to your brand. It’s a savvy business model and one I think will catch on quickly. Afterall, why deal with an impersonal Big 10 agency when you can get the same strategic expertise, creative, and marketing vision from a company that actually cares for your business like it was their own? Yeah—I don’t know why either.

BONGO Agency - Advertising, Marketing, Interactive and Public Relations

These guys are great to work with—so take a look, and if you’re seeking results, give them a call.

Services Provided:

  • Strategic consulting
  • Project management
  • Information architecture
  • Web design
  • Web development (standards-based XHTML and CSS)

Center City District Sips Happy Hour Banner Ads

By Vance Bell | May 26, 2008 | comment1 Comment »

Center City District WebsiteIt’s almost Summer again! The Center City District is organizing a series of Sips Happy Hours June through August for thirsty downtown Philadelphians—great happy hour deals at participating bars and restaurants throughout Center City.

Center City District Sips Happy Hour Banner AdCenter City District markets these events through regional publications and websites, such as Philly.com, Philly2Nite, Philadelphia Weekly and WISQ. This set of banner ads will support the Sips Happy Hour and get the word out to Philadelphians. Each graphic was designed in the visual style of the events’ print advertisements and other collateral to form the final piece of unified campaign across all media.

A cold drink with friends on a hot Summer’s day is a nice thing! Maybe I will see you there!

Center City District SIPS Happy Hour Banner Ads

Services Provided:

  • Banner Ad Design
  • Image Optimization

Download the full campaign sample sheet (PDF, 525 KB) and take a look up close.

Hudson International Group — Website Relaunch

By Vance Bell | April 27, 2008 | commentLeave a Comment »

Hudson International Group is a national consulting and engineering firm headquartered in the Philadelphia suburbs. Their specialty is litigation support and insurance investigation with deep expertise in engineering, environmental studies, architecture, construction, science and business.

Hudson International Group needed to update and expand their online presence while maintaining their established branding and its relationship to their printed collateral. For this project I teamed up once again with Donnelly Creative Services who provided key web design and creative services. The new website was rebuilt from the foundation up and will provide Hudson International with a strong foundation for future search engine optimization and direct email marketing efforts.

Best wishes to everyone at Hudson International Group who worked hard to make this project a success!

Services Provided:

  • Project Management
  • Information Architecture
  • Web Development (Valid XHTML and CSS)

Email Marketing for Small Business (Part 1 of 3) – The Do’s and Don’ts

By Vance Bell | April 24, 2008 | comment4 Comments »

Year after year it has become increasingly difficult for marketers to reach their audience using email. On a typical day some of my older email accounts may receive over 200 spam email messages. Even emails with a compelling, well-crafted subject line are destined to become just another unread annoyance. Nevertheless, email marketing remains inexpensive, and, largely because of this, an effective way to reach and grow an audience over time — when managed properly.

The best way to successfully market via email is to ensure people wish to receive your message in the first place. To accomplish this, you must be effective at developing your permission-based email marketing and contact lists. Commonly, small business owners overlook this simple task. Many small business clients (and even some large corporations!) I’ve worked with over the years share this tendency — having made only minimal efforts to build and maintain a proper customer contact list, or email address list of interested parties.

Building an Email Marketing List for Your Business

To begin the list building process, you’ll need a mechanism for gathering email addresses. At a minimum every small business website should offer visitors the opportunity to sign-up for mailings, newsletters and other email updates in a simple and unobtrusive manner. In additional, the same sign-up opportunities should be presented to purchasing customers whether online or at the physical point-of-sale. As your list grows, first to a few hundred, then a few thousand and eventually to tens of thousands of subscribers, you will possess an increasingly effective marketing tool — dramatically extending your ability to reach your audience, affect customer actions and create sales. Continue Reading »


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