Recent Posts



Information Architecture

Mag+ Beautifully Envisions the Future of the Portable, Digital Magazine

Saturday, December 19th, 2009

Mag+ from Bonnier on Vimeo. Mag+ is a conceptual presentation by Bonnier R&D created to explore the translation of print magazines to handheld digital devices. While it illustrates only one possible vision, it is a compelling one that highlights many of the opportunities available to future reading technologies. By making intelligent interface design decisions, they […]

FreedomPay Website Launch

Monday, November 10th, 2008

Mid-sized companies and larger corporations often find it necessary to revisit and tune their branding, identity, and messaging—not only to better appeal to customers and clients, but to increase their recognizability, fuel customer loyality, and inspire employee identification. This was no less the case for FreedomPay, the Newtown Square, PA based provider of cashless payment […] Website Launch

Tuesday, September 30th, 2008

Launch day…it’s a recurring theme around here. But today is rather special, it’s the launch of, the Philadelphia region’s first online magazine covering the Main Line, western suburbs and surrounding region. offers readers great articles and features covering dining, going out, travel, fashion, shopping, people, local buzz and more. The e-magazine also offers […]

Review: WriteMaps – Web-based Sitemap Creation Application

Tuesday, April 8th, 2008

Early in every website development project, there comes a time when you need to decide upon the information architecture. For a modestly sized marketing website, that means the creation of a sitemap. Generally, I like to accomplish this with a client over a nice cup of coffee or a couple productive stakeholder meetings. Sometimes however, […]

Innovation Philadelphia – Cultivating Philadelphia’s Creative Economy

Tuesday, October 2nd, 2007

This past Summer SoftOrigins was selected to complete a redevelopment of the Innovation Philadelphia Web site. Founded in 2001, Innovation Philadelphia collaborates with Philadelphia region economic organizations to generate new ideas and programs to highlight and grow the knowledge and technology sectors of Philadelphia’s economy. Innovation Philadelphia selected the regional design firm Untuck to execute […]