Archive for April, 2008
Hudson International Group — Website Relaunch
Sunday, April 27th, 2008Hudson International Group is a national consulting and engineering firm headquartered in the Philadelphia suburbs. Their specialty is litigation support and insurance investigation with deep expertise in engineering, environmental studies, architecture, construction, science and business.
Hudson International Group needed to update and expand their online presence while maintaining their established branding and its relationship to their [...]
Email Marketing for Small Business (Part 1 of 3) – The Do’s and Don’ts
Thursday, April 24th, 2008Year after year it has become increasingly difficult for marketers to reach their audience using email. On a typical day some of my older email accounts may receive over 200 spam email messages. Even emails with a compelling, well-crafted subject line are destined to become just another unread annoyance. Nevertheless, email marketing remains inexpensive, [...]
Prime Image – Repositioning a Product Line
Thursday, April 17th, 2008For over 20 years Prime Image has engineered and manufactured professional electronics for the broadcast industry. Their gear is used by the majors, including ABC, CBS, CNN, FOX and NBC. Prime Image has a superior product line, but wanted our assistance to position it clearly in a unified voice.
We started with their most public marketing [...]
Review: WriteMaps – Web-based Sitemap Creation Application
Tuesday, April 8th, 2008Early in every website development project, there comes a time when you need to decide upon the information architecture. For a modestly sized marketing website, that means the creation of a sitemap. Generally, I like to accomplish this with a client over a nice cup of coffee or a couple productive stakeholder meetings. [...]
